You have an important message. Whoever it's for should email list really hear it. No. It's more than that. Your audience shouldn't just listen to you, they should listen to you. After all, your business can offer them something that will improve their lives. You are sure they would be interested in what you have to say. If only they would listen. Getting people to pay attention to your marketing and messaging is one of the biggest challenges of running a small business. Getting people to become customers based on that message is even harder. Luckily, there are things you can do to make your posts more interesting. Psychologists have spent a lot of research time and money studying why people do things.
Much of this research seems pretty academic – and you probably don't care so much about its statistical analysis or experimental design. But their results? Their results can help. Any of these techniques, applied to your marketing, could explode your business. When you read famous email list case studies – like the wistia emails that got 350% more paid conversions or the crazy egg landing page that increased conversions by 360% – these are the techniques used. Where can you use them? In your emails. On social networks. For your website. On your landing pages. Every time you speak to your audience, especially every time you push them with a call to action, you have the opportunity to be more persuasive.
The best persuasion tactics come from social psychology, and email list when you mix it with marketing experience, you have a powerful way to improve conversion. Here are 23 powerful persuasion techniques:technique of "Even if" "Because…" unity anticipation reason by analogy the curiosity gap foot in the door technique gate technique in the face reciprocity I love scarcity authority commitment and consistency social proof emergency loss aversion future rhythm the zeigarnik effect high activation emotions "Purple cows" the word "You" anchoring and adjustment matching beliefs start your free activecampaign trial get 14 days of the best marketing automation platform - totally free (no credit card, no obligation. Instant setup).