In this paper, the author summarizes 5 rules about the construction of UGC community after observing, using, retrieving, and studying several domestic and small community products. enjoy~The content to be discussed this time is the rules of UGC community construction. To be precise, after observing, using, retrieving, and researching several domestic and small community products, I summed up 5 rules about the construction of UGC communities. I gave them easy-to-remember names to save everyone’s time. , first paste the conclusion directly:(1) Cost Element Law The content cost structure of the UGC community consists of three parts: physical cost, technical cost, and intellectual cost.
These costs also constitute the threshold for users to contribute content in the community. (2) Cost Weighting Law There is a relationship between the job title email list thresholds of content cost formation in the UGC community: "Intellectual Cost > Technical Cost > Physical Cost". Therefore, in a UGC behavior, the behavior with a higher proportion of intelligence cost is closer to PGC, and at least is PUGC;(3) The law of stock Content types with more stock content are easier to build a UGC content community than those with less stock content;(4) The law of poverty Users who provide content on the UGC community have been unable or expected to earn enough money by providing such content;(5) The law of ascending channel The creator of the community should have full control of the channels needed to help the users who provide the content to rise.
This ascending passage may include the satisfaction of money and fame or even some other social role. Now, I will explain these 5 laws one by one. 1. The Law of Cost Elements The content cost structure that makes up the UGC community is composed of physical cost, technical cost, and intellectual cost. So how should the three costs be understood? I have long thought of content production as a process of encoding various information elements according to certain rules of information flow, and the act of "reading" the information is decoding it in reverse . For example: each note is an information element, and composition is to arrange and encode notes one by one according to a certain rhythm and melody rules, and finally form a complex piece of music that can even express abstract images and emotions. a flow of information.
Therefore, the so-called physical cost, technical cost, and intellectual cost are all generated in the process of encoding information elements. Physical cost: The production of content will inevitably take up physical labor, ranging from typing on the keyboard to jumping and jumping. It is difficult to find a content form that does not produce physical energy at all. Technology cost: The so-called technology cost is the cost of using "tools". The tools here have two concepts: One is the more intuitive physical tools used to create content and organize information, such as pens, keyboards, microphones, and editing software.
The other is a relatively abstract level, the skills required to organize information, such as: dancing requires mastering dance skills, singing requires vocal skills. It is worth noting that many people think that the technical threshold is very high, but according to my observation, the cost of technology is "hard work can make up for the poor" most of the time. As long as the average person spends time, it is only a matter of time to master the corresponding technology. Intellectual cost: the cost that has a decisive impact on the coding structure in the process of coding information elements, that is, the creative ability of each person. Among them, the ability of the creator to code information elements first in an independent external environment is called originality ability.
Intellectual cost is often regarded as the core ability to distinguish the level of content in the content creation process. It must be noted here that many people confuse the cost of intelligence with the cost of technology, but in fact, the differences in intelligence between individuals are difficult to bridge with pure effort. This difference is like Cao Zhi can write a poem in seven steps, but I can't write a pair in seventy steps. In most cases, the technology can be mastered by practice, and the difference is only that the level of mastery of each person will be somewhat high and low. A complete content is often composed of the cost of these three parts. The difference is that the cost of each part accounts for a different structure in the total content supply cost, and this cost structure also determines the amount of content that can be provided to the UGC community. How big is the crowd base .