Brand and market strategy Changes in the market and increasing pressure against sugar make it not a programmatic Coca-Cola's brand image and strategy in recent years seemed somehow etched in stone. It was clear what the usa phone list was and it was equally clear that it sold. And yet, recent years have called for an examination of conscience and a rethinking of what was usa phone list what was done. Things have to change. The positioning strategy and the values that Coca-Cola has been selling in the market in recent decades have worked for it. Coca-Cola is one of the best-known brands in the world and one of those that has had the most presence in consumption patterns. Everyone knows who and what Coca-Cola is and in a way everyone has consumed it at some point. But while Coca-Cola has been successful in the past and has achieved print data, it can't stop there. It has to reinvent itself.
You have to connect with new audiences. As you remember in Marketing Week , which has carried out an in-depth analysis of what the giant is doing right now in terms of image and brand, Coca-Cola is at a critical moment. The category in which it usa phone list is in the midst of a deep crisis of identity and relationship with its consumers, which also puts its brand in a complicated situation. Coca-Cola has to be able to usa phone list itself, experiment and innovate if it wants to play according to the new times. It may not seem as imminent as renew or die, but it is usa phone list enough to affect the company's medium and long-term strategy. Coca-Cola must find its place in the market again. Stop being a soft drink company to be a beverage company The company has been buying and launching (it bought a coffee giant in the summer, but it has also been launching new drinks) to fit its new corporate slogan, a new version of who it is. They are now a "drinks for life" company, wanting to focus on reaching the general beverage market and at different times and occasions.
They are no longer a "soda company," possibly because soda is the very thing that is in a very difficult situation right now. Not only the new regulations and the new pro-health measures put things to soft drinks as sugary drinks, but also the company's income in recent years usa phone list to show signs of being touched. Coca-Cola wants and needs to continue growing, but to do so it has to find new windows and new ways to connect it with consumers. Hence all those new products, relaunches and new flavors. The giant is not only entering new market niches, but is usa phone list reinventing its usual products via formulations with less sugar or rebranding processes to make them more attractive to new consumers. In fact, analysts have already been pointing out in recent months that for Coca-Cola finding new brands had become a vital need. If it wanted to keep growing, it needed new blood.