One of the best parts of writing CallRail user case studies is that we talk to so many different people. We interviewed digital marketing professionals from Down Under, explored how call tracking helped a Gulf Coast nursing home connect families during a hurricane crisis, and saw how our service helped a real estate company California to bounce back from devastating losses in the 2008 housing crash. But we'd be remiss if we didn't point out that there are plenty of CallRail power users right here in our hometown of Atlanta, Georgia. One such firm is Cardinal Digital Marketing, whose office is a short walk down Peachtree Street from CallRail headquarters.
Cardinal's excellent work speaks for itself - they have been hailed by Google as the #1 SEO company in Atlanta, and in 2014 they were placed on the Inc. 5000 list of fastest growing companies. fast in the US (Hey, that's another thing we have in common!)We recently caught up with Cardinal to discuss how one particular tool in their arsenal has enabled them to provide the best service to their customers: Advanced Call Tracking and Analytics, powered by CallRail. Marketing Agency's Guide to Customer Retention A One-Stop Marketing Agency Needs the Best Tools As an agency, Cardinal takes a full-service approach to the services it provides to its clients. "We do virtually all of the above for our clients, whether it's building landing pages, managing paid media, or somewhere in between," says Holly Robowski, Associate Director of Paid Media at Cardinal.
We want our clients to know that once they sign up with us, they have peace of mind knowing that we are meeting their marketing needs. »Many of Cardinal's customers are concentrated in the healthcare industry, which relies heavily on phones to generate new leads, conversions and repeat customers. In order to provide this peace of mind to their customers, advanced call tracking is an absolutely essential part of their marketing strategy. Cardinal had been experimenting with another call tracking provider for a few months, but they weren't happy with what they were getting for their money. The platform placed strict limits on how they could manage numbers and calls, and only offered simple reporting. It was also not very user-friendly, both on the agency side and for individual clients who wanted to check their analytics.