What is an infographic? An infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. Instead of boring readers with lots of dry information or statistics, marketers can use an infographic to send the message in a more compelling way. An infographic combines two of the most important elements of marketing: information and graphics . They convey a great deal of information - usually backed up by high-quality statistics and sources - without overwhelming the reader with wordy explanations. At the same time, they attract attention and keep users interested in the content. Infographic example 2Infographic example 1HERE'S A QUICK SUMMARY:5 Proven Benefits of Infographics Do infographics really work? How to create great infographics? The 5 Best Infographic Maker Websites Best examples of real-time infographics Infographics are easily shareable as they are published on websites as graphic images. This allows readers to instantly share them on social media with a single click. The employee data information-rich nature of an infographic also translates to brand benefits in terms of authority and authenticity. Infographics are an ideal way to communicate with today's consumers. Visuals are now the communication method of choice. Studies show that 91% of buyers prefer visual content over traditional or static media. Visual communication is more engaging and valuable to users than non-visual communication. Unlike a photograph, however, infographics also provide the ability to convey information through text. This can lead to increased search engine optimization (SEO) and many other benefits that a simple image cannot provide. Infographics are valuable tools that businesses can use for marketing and sales. If you haven't ventured into the realm of infographics yet, there's no better time. Infographics have been booming since 2017, with around 60% of businesses finding them effective for marketing and sales purposes. Today, infographics are more popular than ever. We are still a visual society – even more so than two years ago. Three-quarters of marketers worldwide use visuals to get their messages across. Don't miss an important opportunity to grow your brand and expand its reach. Learn everything you need to know about how to create infographics (and why you should) here.