Understanding your market in detail can help you better identify the ranking and traffic potential of your content assets. Keyword research is an essential fine-grained activity here, as it helps determine which terms and phrases customers use to find content, products, and services similar to yours. According to a detailed understanding of your market can help you better determine the ranking and traffic potential of your content assets. to Tweet You also need to know the sites industry mailing list appear at the top of the results for those search terms. It may not be a traditional business competitor. For example, popular content might come from major media publications, educational institutions, or government agencies that create relevant content for your topic. Rank tracking and analytics market insights can help you uncover macro market trends and category-level opportunities to optimize content for more specific intent, longer tail keywords, and less competitive