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Jan 23, 2022
In General Discussions
As the days go by, more and more musicians are turning to live streaming as an easy and affordable way to reach their fans. Just grab your phone, log into Facebook, and tap the button to go live.The reality is, that's exactly what many artists are doing right now, resulting in a plethora of "noise" online. At the same time, people are at home, online and, frankly, looking for something to do to lift their spirits and escape cabin fever.Think of live streaming as an opportunity to connect with your fans, as well as a great opportunity to get your music out there. In my experience, live streaming has been a great tool for my husband, Tyler Kealey, to connect and build a stronger relationship with his fans. It's also been a way to keep playing and playing, adding a bit of normalcy to the weeks.Since this is new territory for most musicians (and fans!), I thought I'd share a few tips that worked for us.Why broadcast live?There are several reasons to try live video. It's a great way to reach your fans and lift their spirits. Seeing you perform, out of the blue, will strengthen your relationship with them. This creates C级执行名单 an up close and personal feel to your show.It also gives people something to look forward to when thrown out of their normal routine and unable to leave the house. Catch the livestream of an artist you know and love? In the comfort of your home? Sold!Where to put on a showThere are many options; Facebook live, YouTube live, Instagram live and Twitch are all popular options.Instead of trying to work on all platforms, we picked the one where his fans are and tried that first. As a singer-songwriter and pianist, Tyler is a full-time working musician who writes, records and tours, and fills in the gaps with residency cover gigs that have built up a loyal following over the years. .Facebook is a natural fit for him because he plays a lot of older music (think Elton John, from the SuperTramp era). Facebook is a platform we've been using for years to interact and post regularly, so it feels more familiar to us. Demography adapts. Leaning on that support made sense at first. Once he's used to performing in front of a camera rather than a crowd, he can turn to other platforms, like Instagram and YouTube, and see if the interest is there.How to put on a live streamThe easiest way to go live is to use a mobile device, log into Facebook, and press the "go live" button at the scheduled time. Don't worry too much about sounding perfect. These types of streams sound authentic, and if you're used to playing live, it will sound good enough for your listeners.However, like many musicians, you will probably have some equipment at your disposal, and perhaps some technical know-how as well. Making things sound as good as possible is definitely something to experiment with, and it's something we're improving every time (I think?) Right now, Tyler runs a few microphones and instruments through a soundboard, then takes the output from the soundboard and puts it into an iRig (his interface). The iRig plugs directly into the iPad. This allows the sound that people hear to be mixed a little better, for example, hearing the voice on the piano without the sound being distorted.Before going live, he performs a test by logging into Facebook, choosing the Live Status option and restricting it to "me only". Then we can listen to it, see how it sounds, and try to tweak and improve it.To make the room visually clean, we put away all the toys and clutter (momentarily). Then, to make it cozy, we added extra lamps and lights for a warm glow. We left some personal touches like paintings and plants to add to the intimate vibe.
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