Can have dozens of touchpoints. Keeping up with your customers is a challenge for any business, and even more so for small businesses and solopreneurs. But with a crm solution, you industry leads can gather all the data you'll need for your sales and marketing strategies on one platform. It increases your efficiency and productivity and gives your customers a more personalized experience. This article will walk you through what a crm does, who should use it, and how it helps your business. Next, we'll look at how crm automation can help your business grow even further. What is a crm system in simple terms? Crm, or customer relationship management, is the software, tools, and strategies that help you build and maintain relationships with your customers. Crm most often refers to a software tool that allows you to industry leads carry out the activities necessary to maintain these relationships. It helps you track all customer interactions with your brand and personalize your sales and marketing campaigns for each customer at scale. What is a crm system used for? A crm integrates with other platforms and tools and helps you track and create a complete picture of what your customers are doing online and offline. If you're wondering why you should care, it's because it helps you create better experiences for your customers and prospects. 69% of customers value personalization, but only if it's based on data they've directly shared with the company. And 53% of companies say first-party data is better than third-party data. A crm helps you aggregate first-party data and effectively deliver those personalized experiences. Pie charts showing 69% of customers prefer personalization based on first-party data, and 53% of businesses say first-party data is industry leads higher-quality than third-party personalization and proprietary data let's see how exactly a crm helps you achieve this. Track and compile customer data across all channels: by integrating with other services like an e-commerce platform or social media tools, it accesses real-time user actions across all channels. Track, nurture, and score leads: you can use these additional data points to score leads and assign them to the right reps.