It's the business buzzword on the tip of everyone's tongue, the supposed solution to all the problems we have - like low traffic and poor quality of leads. But what is sales enablement? And is this really the retail version of the T-rex at the end of Jurassic Park, ready to save the day for all of us? Now let's dig into the Whatsapp Mobile Number List details I am convinced that there is no other word in the English language so grossly misunderstood in a romantic relationship as the word "good". Free Guide: The Ultimate Guide to Inbound Marketing Strategy 2022 For example, even though I hate to admit it, 30% of the time I say, "No, no, you're fine and I'm fine and everything's fine ", what I really mean is, "This kitchen cabinet that I fell into oblivion didn't do anything wrong, but I'm going to Whatsapp Mobile Number List be mad about it because you can't read my mind and know I'm mad at you." Meanwhile, my poor unwitting partner thinks I'm fine. It's not their fault, though. I said the word 'well', which *adjusts the glasses* means ' satisfactorily or agreeably; very well" and not "I'm going to kill you". In the business world, however, that separate prize for lack of a shared definition goes to the oft-used, but rarely consensual, term "sales enablement." IMPACT+ Course: The Revenue Team Approach to Sales Enablement Content I can't tell you how many marketing meetings, Zoom calls, and other "watercooler" conversations I've been in Whatsapp Mobile Number List where " sales enablement " is tossed around like confetti, even though it's clear that it's used as a catch-all placeholder for something no one really knows how to define - but we all seem smart to use it.